Xiaomi the vast majority of business is certainly in China, others are also located in many Parts of asia or regions, such as India, and also Brazil and South Africa most of these markets next year Xiaomi will also participate in CES 2017 International Consumer Electronics Show, believe that Xiaomi Will announce more world-wide expansion plans.
Among them, Xiaomi's international program must include the United states of america, because Xiaomi coveted the US promote for a long time, such as sales regarding set-top box products, sales involving accessories, but the progress is extremely slow. To this end, Xiaomi has been in the U . s ., local operators began to test out some new phones, which means that with 2017 there will be Xiaomi mobile phone landed in the usa. Although the show is the best time and energy to enter the United States, but Xiaomi in the United States will be extremely difficult road.If perhaps Xiaomi start sell in U . s . market, maybe more repair retailer gonna start to repair Xiaomi as it is really easier to be fixed. It's possible another chance for Xiaomi replacement parts supplier.
Why is now the Xiaomi into the United States the perfect time
First of all, Xiaomi in China's bad living, once the status of this 12 months by Huawei, Oppo and Vivo has claimed, as well as the local market competition is tough. Therefore, sales of Xiaomi to help curve to save the country, will certainly consider overseas business, the cell phone sold to more countries or regions, and the Usa as the world's top a few mobile phone market is very conducive to rapid growth.
Xiaomi's idea is the same, hoping to both very affordable but with high-end hardware and features regarding mobile phones, quickly swept the actual US market. Over the past year, the US market does appear to depend upon affordable models to conquer a great deal of manufacturers, and Xiaomi has consistently indicated that the best at this technique, if Xiaomi can get local providers to support, perhaps than Huawei, OnePlus these kinds of domestic brands are better.
Furthermore, the Samsung Galaxy Note 7 of the explosion recognition incident, resulting in damage to name, Xiaomi may also take advantage of access to specified US market share.
However, all this is hard
Some Chinese mobile phone in the international market can not solve the existing problem, the first obstacle is definitely the existence of Chinese mobile phone privacy plus spyware security risks, that might lead to Xiaomi phone market and purchasers is very difficult, Huawei is a standard example. The second is the it support, the world has a number of special system standards, including the United States is even more so, not a small test can be completed, through research and development towards the listing may cost a lot of money, that is the most reluctant Something to check out.
The third fact is that the Xiaomi manufacturer in the United States do not have a competitive edge, the Americans do not know business too much, Huawei is also difficult to avoid the same embarrassment. In the United States, many individuals know the brand such as Sony, and also understand the Xperia mobile phone, but Xiaomi in the pub concerned about the consumer will be very tiny, Xiaomi had to increase marketing expenses, advertising at least not missing to the mainstream brand, which can be Xiaomi does not want things.
Up until now, Xiaomi global vice president Hugo Barra has said Xiaomi distributed 10 billion mobile phones, but did not make any profits. Taking into account a Xiaomi phone sales are heading downward, to the now greater price tag to the next moment, perhaps seriously dilemma. Because investment implies more loss, but not expense can not increase sales in addition to expand the market. In short, Xiaomi in to the United States is not easy.
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