Friday, July 29, 2016

2016 Q2 Smartphone Shipments Marketing report



Market research firm IDC released Thursday in the second quarter from the global smartphone market statistics report. , according to your report in the second quarter on the global smartphone shipments for 343.3 million units, 342.5 million rose 0.3% from a year previous. Given the global smartphone shipments only rose 1.2% in the first quarter, this document showed: the smartphone market has got peaked.

As in previous quarters, samsung goes on to dominate the smartphone market. Samsung's smartphone shipments inside second quarter are 77 million, more than your sum of the apple and huawei. Samsung's smartphone shipments year-on-year growth inside second quarter of 4 million, the industry share increased from 21.3% to help 22.4%.


Samsung's smartphone market share with about 20% each quarter, but sometimes will be closer to 25%. IDC believes that the achievement of the Galaxy S7 and Galaxy S7 Edge is to showcase the growth of samsung's reveal, scalable storage, waterproof and faster brand configuration combination to win your favor of consumers. Samsung price decrease J series mobile phone in addition did well in the two developed and developing locations, thanks to the new device (J7, J5, J3).

Apple smartphone sales in the second quarter for just a second consecutive quarter of decline, share fell Two.1%, to 11.8% from 13.9% during the exact same period last year. Not just a iphone 6 s, iPhone6s Plus underperformed the former generation products, low-priced version of the iphone se also still did not boost the apple mobile phone product sales. Now, apple hope iphone 7 can alter this situation.

Samsung topped 77 million has the maximum quarterly shipments, apple in 40 million ranked second, and that is the third? That's right! Is China smartphone manufacturers, huawei, last quarter shipments so that you can rise to 31 million units.

Huawei's share associated with smartphones in the second quarter growth with 0.8% to 9.4%, in finally place; Oppo share growth connected with 3.8% to 6.6%, a fourth; Vivo share growth of Only two.1% to 4.8%, the fifth. Despite the fact that Android and iOS duopoly situation will not adjust soon, but samsung and apple duopoly status continues to collapse.

Awareness reduce Oppo, Vivo replaced after the fourth Lenovo, fifth Xiaomi, and is expected to remain inside top five smartphone manufacturers. On account of China's smartphone market is saturated, the competition will become extra intense. these manufacturers Seeking in order to enter the global market, low cost phones will be more attractive.

"In improvement to samsung in the Galaxy S7 flagship on good results, including apple, most of the vendors on the less expensive models of success," IDC mobile team manager Anthony Scasella said in a declaration, "as smartphone prices continue to fall, high-end sector competition intensifies, companies need to reduce price promotion flagship phone, encouraging shoppers to more frequently upgrade cellular phone. Huawei, Oppo, Vivo, Xiaomi and other Chinese brands have succeeded in this strategy, sales of high-end smartphone, focus on the most important characteristics of for consumers, like imaging, sound quality and design.Inches

Anyway, Canalys reports simply explained the global smartphone market rebound slightly when compared to last year, the market has not really been saturated and gradual growth to provide any optimistic outlook. Given this, the growth of the smartphone market is usually likely to become more and more complicated, will be more competitive.


For repair business, from those data we can discover, it still have a very large market, cellphone repair, and cellphone parts still in huge demand, as smartphone will be all of the years tendency.

In your judgment, smartphone sales will continue to decline or will return to progress?

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